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FORM A STRATEGY BEFORE YOU START YOUR SEARCH ENGINE CAMPAIGN

Start With The Fundamentals Before Launching You Campaign

You probably know the advantages of doing search engine optimization for your business. However, while the advantages are clear the fundamentals of starting a successful campaign are not as clear cut. Before beginning the technical aspects of search engine optimization, you must develop some strategies to use for your campaign. To do so first find out the following information.

How do people find me?

This is perhaps the most important aspect of your search engine optimization campaign. If you do not know exactly how your customers are finding you and your products and services, then you can not fully optimize your site. Figure out what keywords customers are using to find for your products and then adjust your campaign to match. If you fail to find out how your potential customers are searching, then you will never be found. Remember, put yourself in the shoes of your customers and develop your search engine optimization campaign around it.

Who are my competitors?

Once you have figured out the keyword phrases that are being used to find the products and services that you offer, you must then find out who else is optimizing their site for them. While it is not impossible to receive results from highly competitive keywords, it can be much more difficult to achieve the results that you are looking for. At the same time, prepare to spend extra time and money if you are going to optimize your site for highly competitive keywords. However, it can be much easier if you can find keywords that are not as competitive that will still get your site found. Not only will this save you time and money, but it will also achieve better results.

After finding about how your customers, find who your competitors are, you can then pick which keywords you are going to use in your search engine optimization campaign. However, remember that you should not pull your keywords out of thin air and you must carefully pick your keywords to achieve the best results.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.

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