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AVOIDING THESE MISTAKES CAN SAVE YOUR WEBSITE

Getting banned from search engines can spell disaster for any online business

Of course we all want and strive to be the in the top ten of search engine rankings, but like everything else in life, there is a fine line between legitimately optimizing your website and illegally optimizing your website. Just like illegal steroid doping in baseball has got the biggest names banned, your website can also be banned several different ways. Getting your online business can be perhaps the worst thing that could happen to your business. Not being listed on a search engine makes you virtually invisible to potential customers and clients. Here are just a few of the ways to get your website banned from any search engine.

Bad Text and Keyword Usage

Writing relevant text and keywords usually poses no problem for search engines. However, you must be careful when designing you site to include your keyword. Writing things such as articles is fine, however when you begin to use small or hidden text invisible to the human eye, search engines will pick up on this and will ban your site. At the same time, it is important to note that using keywords not relevant to your webpage will raise flags to search engines. For example, using commonly searched keywords such as sex, myspace, or yahoo will definitely get your site banned.

Bad Links

While links are a great way to increase your websites page rank on many search engines, it can also be a great way to get banned. While many people try to get linked as many times as possible, some people will participate in link farms which are grounds for removal. It is important to remember that when linking with other sites, make sure that the site is not banned from Google or any other search engine and is relevant to your content..

Multiple Pages

Another technique used by many webmaster is to create two separate pages each containing the same information. Doing so may double the size of your website and also increase your probability of being found, but it also is grounds for removal. Make sure that when creating your site each page has different information and text.

Getting your webpage removed from a search engine can be one of the most horrific things that happen to any website. So before you start optimizing your page for search engines, take the time to review the rules so that you do not get banned. At the same time, use a little common sense if it seems like it may be illegal it probably is.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.

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